The first email saves the cart. The second answers the objection.
FlowRecover by North Novel
Your store is leaking revenue after visitors leave. I build the flows that pull them back.
FlowRecover is a North Novel offer for Shopify and WooCommerce stores: Klaviyo abandoned cart, welcome, browse abandonment, post-purchase, winback, and SMS flows where they make sense.
- Abandoned cart recovery
- Welcome flow that sells, not just says hi
- Post-purchase emails that bring buyers back
The leak
Most stores spend hard to get traffic, then follow up like revenue is optional.
Ads, landing pages, and product pages get all the attention. Then shoppers leave, carts sit cold, first-time buyers never get guided, and Klaviyo is left running a default template from three launches ago.
One generic abandoned cart email
No welcome offer sequence
No browse abandonment
No post-purchase cross-sell
No winback
Ugly default templates
Bad timing
No segmentation
Flow demos
A mini audit of the places your store leaks money.
Each demo shows the leak, the bad version most stores run, and the rebuilt flow logic that gives shoppers a reason to come back, with copy, timing, and offers shaped around the store.
Do not throw a discount at someone who only needed reassurance.
First-time shoppers, returning buyers, and high cart value carts need different logic.
Viewed product, cart value, and purchase history should shape what the email says.
Post-purchase is where most stores end the relationship. This is where the next order starts.
Consumables need timing based on usage. Non-consumables need the next logical product.
High intent
Abandoned Cart Flow
Trigger:
Common leak
Target outcome
Leak this fixes
Bad version
Recovered version
Segmentation logic
Why it works
Money logic
Klaviyo flow map
Recover checkout dropoff
Rebuild timeline
Subject, preview, body angle, CTA, and timing logic.
Before
- Generic emails
- Discounts too early
- Same flow for everyone
- No review or reorder logic
- Random product recommendations
After
- Trigger-specific timing
- Objection-based copy
- Segmented by buyer intent
- First purchase path
- Second purchase and replenishment logic
Live build demo
Change the store snapshot. Watch the flow map rebuild.
A live sample of how North Novel turns ecommerce signals into flow logic, segmentation, and email copy.
Sample diagnostic
Flow logic you can test
Highest-leak path
Cart recovery first
High-intent checkout traffic is going cold before objections get answered.
Capture the signal while purchase intent is still warm.
Protect margin and answer doubt before using incentives.
Product-specific proof, shipping clarity, and direct cart return.
The shopper either buys, gets useful proof, or exits cleanly.
Build logic
if first_time_buyer && cart_value_high: send reassurance before incentive
This protects margin while still giving high-intent shoppers a real reason to finish checkout.
Fixed-scope build
What the build includes
A focused Klaviyo build for stores that need revenue flows live without dragging the work into a bloated retainer.
Klaviyo audit
Find missing flows, weak logic, broken timing, and revenue leaks.
Core flow build
Build or repair abandoned cart, welcome, browse abandonment, and post-purchase flows.
Copywriting
Subject lines, previews, email copy, offer framing, and CTA logic.
Email layout/design
Clean ecommerce layouts that look intentional, not default.
Segmentation basics
Simple splits for buyers, non-buyers, high intent, and exclusions.
Testing and handoff
Timing logic, links, previews, mobile checks, and Loom or written notes.
Pricing
Choose the build that matches the leak.
Final price depends on store complexity, list size, offer logic, and how much is already built.
New setups
Tier 1
Cart Recovery Build
$650
- Abandoned cart flow
- Basic welcome flow
- 3-5 emails total
- Copy + layout
- Testing
Best for stores with little or no email flow setup.
Start with cart recoveryBest fit
Tier 2
Revenue Flow Build
$950
- Abandoned cart flow
- Welcome flow
- Browse abandonment flow
- Post-purchase flow
- Segmentation logic
- Copy + layout
- Testing
Best for stores with some traffic but weak email revenue.
Build the core flowsTier 3
Retention System
From $1,500
- Full flow audit
- Cart + browse recovery
- Welcome flow
- Post-purchase flow
- Review request path
- Cross-sell/replenishment logic
- Segmentation cleanup
- Testing and handoff
Best for stores that already get orders and want more revenue from the traffic they already have.
Map the revenue leaksProcess
A simple path from audit to live flows.
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1
Quick audit
Share the store and Klaviyo access. I map the leaks and the highest-value fixes.
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2
Flow map
Triggers, segments, email count, timing, and offers are confirmed.
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3
Build + copy
The flows are written, designed, connected, and staged for review.
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4
Test + handoff
You review, links are tested, logic is checked, and the flows go live.
Request a flow audit
Want the honest version of what your flows are missing?
Send your store URL and what you already have in Klaviyo. You will get a plain-English read on the leaks, the fastest fixes, and the cleanest build path.
Send your store
A focused Klaviyo build for flows that should already be earning.